Types of Social Media Video that improve brand positioning on social networks Within all possible formats, Social Media Video marketing content is the most appropriate to reach current consumers. And the one that generates the greatest impact in the minds of consumers. Social Media Video Marketing is capable of reaching users' emotions, generating entertainment and is a very dynamic format. So much so, that the majority of content that is generated and disseminated on social networks is multimedia content. Within this format, there are different types of videos and each of them manages to connect with different types of users and generates different levels of impact and conversions.
Video storytelling It's about telling a story around the brand. This type of video Phone Number Data is used by brands when they make branded content. With it, they manage to reach different types of consumers with stories that go viral thanks to the dissemination of social media users. when what is being marketed is a service, since sometimes it is difficult to create another type of video if you do not want to separate the brand from the content that is generated. Perhaps it is the least dynamic, but it provides great value due to the credibility provided by the testimony of a real client.
viral video If there is one type of video that floods all social networks, it is viral videos shared by the users themselves. It has all the elements to spread from profile to profile and in a few minutes it is capable of going around the world, even sneaking into major media outlets. Demonstration video Apple, GoPro or Nike are the brands that best know how to take advantage of this type of content that generates great brand awareness. Through short and dynamic videos they manage to show the characteristics and functionalities of their products and also hook consumers.