. Authenticity is crucial in today’

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It not only means they will return and repurchase butalso spread the word to others in a way that attracts and influences them. Whenbrands take action on societal issues, the Edelman report found they see atleast a x multiplier of the likelihood of purchase, whileof consumers are morelikely to stay loyal and advocate for them. How Brands Can Take on SocialIssues on Social Media Customers expect brands to not only speak out on issuesbut also practice what they preach through actions such as where they dobusiness, their supply chain and how they treat employees. Raise brand awarenessWith an emotive campaign that highlights an important social issue, thepotential to go viral is significantly increased.


When people care about acause they want to share it far and wide. A great example of this is LEGO, aFind Your Mobile Number List power brand recognizable by its name and logo instantly. LEGO’s ‘Let’s Get theWorld Ready for Girls’ campaign aimed to fight against gender stereotypes tocelebrate girls who rebuild the world. The brand partnered with The Geena DavisInstitute to research gender norms and play and found that ‘girls feel lessrestrained by and are less supportive of typical gender biases than boys whenit comes to creative play.’ The campaign was shared across social mediaplatforms to share and amplify the message.  





Video thumbnail Join for FREEto access this video Use your social media reach for good If there’s a causeyour brand believes in, don’t be shy about it world and even more so on social media. Use your networks to start adiscussion about an issue that’s close to your brand’s heart. Pledge supportfor a campaign that will have a positive impact on society and urge yourfollowers to do the same. Every little bit helps, especially when it comes tocharity sector campaigns and donations that can make a huge difference. Checkout brands doing corporate social responsibility successfully to get an idea ofwhat works. When should you take a stand on social issues? Taking a stand onsocial issues can have great benefits for your brand. But beware