According to the Integrate and Demand Metric study

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This evolution requires marketing professionals to be attentive to trends, to develop new strategic approaches and to constantly find new tools and techniques to carry out their actions. In short, B2B in 2023 will be digital or it will not be. Amplify your SEO efforts. For many years now, visibility on search engines has been crucial for businesses… but it has never been more difficult to obtain.

And yet, a good part of a company's future customers Phone Number Data arrive via social networks or search engines. Here again, the COVID crisis has been there. Since 2020 and the confinement period, companies have invested massively in communication and digital marketing.  , an estimated 54% of B2B marketers plan to spend more on content creation and strategy. The result: increased competition in all areas and reduced visibility opportunities for many brands. However, this is a normal phenomenon since visibility is the key to conversion.




Without traffic, it is impossible to generate turnover online or even in physical stores. According to the study 29 marketing trends for 2022 published by Hubspot, nearly a third of Internet users discover new brands/products/services thanks to their presence on the internet. Another trend: content creation, the pillar of visibility. Here again, during the COVID crisis, companies produced content en masse to increase their visibility but competition is tough and content requires a large investment.