Monitoring Before we start,

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Let's see together what they are. As we anticipated, KPIs are metrics that measure the effectiveness and efficiency of an activity or process. In the context of marketing, they are indicators that allow us to evaluate the success of strategies and help us understand company performance. They provide a clear picture of performance, helping us identify areas of success and those that require improvement. The characteristics of KPIs KPIs must possess some specific characteristics to be effective and useful in performance evaluation.


Among the characteristics they must have we find: relevance : they must be closely linked to the marketing objectives and metrics you want to monitor . This means they need to measure what is truly important to your business; measurability : they  Austria WhatsApp Number must be measurable in an objective, qualitative and quantitative way . It is necessary to collect the relevant data to calculate and monitor it over time; simplicity : they must be clear and understandable for the whole team and the "experts". They must be easy to calculate, communicate, understand and measure; timing : they must be defined with a specific time interval . For example, they can be measured monthly, quarterly or annually, depending on your needs;





alignment : they must be aligned with marketing objectives and strategies, and provide useful information for making decisions and making improvements; achievable : they must be set with objectives that all parties involved feel they can achieve with the tools available. What are the main KPIs? Up to this point we have understood the importance of these metrics and what characteristics they must have to be truly useful for this purpose. There are numerous KPIs used in marketing, but let's see some examples of the most used ones in traditional and digital marketing. Traditional ,