An responsive to the buyer

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Social Media marketing, blogging, storytelling and email marketing. The approach is customized for each client and powered by Hubspot, one of the most innovative Marketing Automation platforms on the market. New call-to-actionIn Account Based Marketing by Manuela Gianni - 4 March 2020 Account Based Marketing (ABM) is the path that Technology Solution Providers have chosen as the main B2B go-to-market strategy.

For the next few years. This is supported by Gartner, which predicts that by 2019 75% of Technology Service Providers with a turnover exceeding 10 million euros will adopt ABM as their main marketing model , while in 2017 it was 25%. According Job Function Email List to the analyst, in fact, it is time for ICT companies to change traditional demand generation and channel management techniques: what worked in the sector for 20 years is no longer effective today.



Thanks to disruption and a radical change in habits of technology buyers. Broad-spectrum marketing campaigns are giving way to more personalized and targeted approaches, namely those of Account Based Marketing (ABM). What is Account Based Marketing This is a B2B marketing technique that uses campaigns that target a limited number of previously selected customers. According to the definition of ITSMA (IT Services Marketing Association.