The COVID-19 situation has taken the world by storm. But while it’s not time to panic, you’re probably wondering what the next steps are for your business, right?
Regardless of the size of your business, your customers are likely off page seo service coming to you right now with a barrage of questions. Do you plan to stay open? Will you be able to fulfill your outstanding commitments? What policy changes will your business implement?
To keep up with the constant changes, you need a good communications strategy to help keep your current and potential customers informed and educated.
This peace of mind is the foundation of great customer service and can help you deal with any uncertainty.
5 Ways to Keep Customers Informed
There are many options for keeping your customers informed. However, here are some affordable ideas that are relatively simple to implement:
do email marketing ;
use social media;
publish updates on your website;
use messaging apps;
create content for your blog.
Learn more about each of these channels and how you can use them to maximize your impact.
1. Do email marketing
Email is still one of the best ways to reach your customers. A study conducted by Adobe of 1,000 workers found that most Americans spend 209 minutes each day using work email and 143 minutes using personal email (totaling almost six hours).
Email is considerably better than social media when it comes to comprehensive communication because it allows you to contact all of your customers at once, rather than just those selected by the algorithm.
Send regular emails to your customers about how your business is adapting amid the COVID-19 outbreak. Update them with any changes as they arise.
2. Use social media
While email is considered the primary communication tool, social media is still an important channel for reaching and informing customers. This content has the benefit of reaching beyond your current customer base, as many platforms allow for sharing.
This functionality makes any social media platform a good platform for communicating important information, such as modified operating hours or whether you plan to close during the outbreak.
Communicate changes in real time using your channels and update general page information to reflect relevant modifications.
Posts are also a great way for you to quickly answer questions or address concerns from customers who comment on your updates.
Make sure you don’t just send updates on your social channels, but take the time to respond to any comments, questions, or direct messages.
發表於 2024-11-9 15:07:43
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