Structure In today’s article we will discuss a topic that often comes up in conversations with clients who are just starting their e-commerce adventure or who are running mid-sized businesses in the industry. The following articles will show you what capabilities you will need in the future as your business grows. The following example organizational structure is the result of multiple conversations with representatives of a large online store.
We would like to emphasize that there is no one solution that works everywhere. on the company's industry or Phone Number List organizational culture. There is a matrix structure. The job title itself can be misleading. The most important thing is to focus primarily on the areas of responsibility and competencies that are critical to success. The most important of these is the construction of the offer and its correct presentation on the website. Then focus on generating traffic and ensuring appropriate conversion levels. Ultimately ensuring customer loyalty and repeat business. Be sure to read the definition of customer lifetime value.
Our aim is to provide you with all the key capabilities required for large-scale e-commerce to function properly. For the purposes of this discussion we assume that large e-commerce generates hundreds of millions of zlotys in revenue per year. Of course we can debate whether the responsibility for conversion rates should lie with the commercial department or the purchasing department. There will be supporters of both options. We don’t want to address such issues because everything depends on your background and abilities within the team.
發表於 2023-12-4 12:15:07
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