You also have to know that engagement is a metric that can and should be analyzed to know what performance certain actions are having. Especially if you work in social media , you will want to know what the formula is to calculate the engagement of your communities. And since we don't keep secrets, we leave it to you right now: formula to calculate engagement What types of engagement exist? If you want to delve fully into digital marketing, you will be interested in knowing what are the different types of engagement that you can work on in your projects: 1. Customer engagement It shows what the interaction that the user has with the company is like and what type or way that interaction happens.
It is also related to details such as the emotional level, awareness, behavior and activities phone numbers data that the potential client has regarding a brand or company. What you should know in depth since this way you can create strategies that are based on approaching or increasing that level of customer awareness. 2. User engagement It is the way in which the interaction that the user has with the project or brand on different digital channels such as a website or social networks in general is measured. 3. Employee engagement Within your venture or business, it is also important that engagement arises from your employees and collaborators. And it is related to the level of moral, social, ethical and human commitment that your collaborator may feel regarding your project or company, far beyond a work or economic responsibility.
TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! 4. Engagement on social media Social media is, in fact, the field in which the term engagement is most used. And it all lies in the fact that it is a perfect indicator to know how the brand is positioning itself in digital media.