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And we know that fortunately this has been a highly valued topic by consumers. Digital accessibility still has an impact on your site’s performance when it comes to SEO. You know that Core Web Vitals algorithms from Google are all about user experience, right? It means you have to provide a great navigation for all. For users without disabilities, it means a better experience on your site. So the removal of barriers, added to the improvement of the user experience and a greater reach of your content will certainly contribute to your pages ranking better. In the US, the Americans with Disabilities Act (ADA) establishes digital accessibility requirements for several industries.
There are already lawsuits with allegations of violation of this law in which companies have been ordered to pay large settlements. So above all, following WCAG guidelines will help your company stay ADA compliant and avoid legal fees.As you can imagine, this change was not very warmly welcomed by the users. The algorithmic feed ended up filling our timeline with tweets of the same topic, from people we don’t necessarily follow. During the Super Bowl, for example, you would only Whatsapp Number read about the Super Bowl. Ok, that can be a cool thing if you’re a Super Bowl fan, but don’t you like to use Twitter to know what else is going on? Because I do. Lessons that you, as a marketer, can learn from Twitter’s decision The greatest lesson Twitter has left for marketers is the importance of hearing your audience. Maybe a great and innovative idea is not what your customer wants, and it’s ok to be humble and take a step back when needed.
After all, your customer will be the ones using your product or service, so it has to make sense for their actual needs. Seems pretty obvious, right? But that’s not what always happens. While Twitter is taking an important decision due to listening to its audience, this is not always true on other social platforms. Recently, TikTok just introduced 10-Minute Videos to compete with YouTube, but creators are having doubts about the update. Ok, it’s not all that bad. But it might look like that TikTok promotes some updates just to be more competitive with other platforms, and not because they are truly willing to listen to their users and make decisions to improve their experience. And what content tips can marketers get from it? After Twitter provided us with this look at customer-centricity and being customer-focused, we as marketers can be inspired and try to apply some of this knowledge in our day-to-day routine.
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發表於 2024-1-8 19:02:32
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