Instagram Demographic Gender

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Instagram Demographic Age Instagram Demographic Users by AgeBeyond location, for many brands one of the most important audience considerations is age . For example, an adults-only luxury travel brand won't throw its marketing dollars into marketing to the - subset. As of October , Statista estimates Instagram users are older If we extrapolate, we understand that there are approximately million Instagram users aged - and million Instagram users aged.

You can also break down user demographics based on your Job Function Email List audience, such as Instagram Users in the United States . Takeaway A mighty  of Instagram users are under the age of . That's a huge statistic, if your brand persona is under . But, perhaps even more important,  of Instagram's are over and they're largely overlooked, on a platform long considered  for kids. So if your character is over , you will be a bigger fish in a smaller sea of ​​traders.



Your Instagram Ads and Instagram organic campaigns can really make an impact. Instagram Demographic Users by GenderGender is a challenging demographic for marketers, in part because of its expanding definition. As of , Instagram displays three options for describing gender during user registration male , female , and unspecified . The even trickier part, though, when it comes to Instagram demographics most sources only report on men and women, and leave unspecified users.