When it es to the timing of your campaigns

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If you’re targeting senior executives, obviously, this strategy is a huge no go. In a similar manner, location can tell you a lot about people’s preferences, especially if you run an international business. Not all countries have the same standards and certainly tastes differ greatly on the individual level, let alone whole societies. Location is important in one another sense: it will tell you how many different time zones you need to mind. , it is essential that they arrive around the time people are most likely to check their inbox. Various studies have concluded that these are around AM and PM morning- and lunch break, presumably.


Finally, browsing and purchase histories will help you fine-tune your offer and make it more personal for every single customer of yours. Other insights that can help in this regard are the percentage of messages opened, bounce rates and Lebanon Phone Number Data time spent on certain pages. You can use a workflow analysis software like Frevvo to track your insights and pain points, and most importantly, keep your workflow optimized and efficient. Personalization Personalization is not only good marketing practice but also nice manners. Imagine addressing people in real life with “Hey you!” and you’ll get an idea.





Rule number one of every successful email marketing campaign is: get as personal as you can. Address people by their name, send them a wele message upon subscription and a thank you message after each purchase. In addition, send them shopping cart reminders and especially inquiries if the cart was abandoned. This aspect is often overlooked even by large businesses, so it’s your chance to stand out. On top of that, it will also deepen the munication with the customer and allow you to solve the issue efficiently. In most cases, the reason is a technical issue.