The measurement and monitoring is linked to the forecasts

rakib00147@gm

Measurement and monitoring of the briefing A fundamental part of a briefing and any marketing action is establishing the indicators or factors that will help us monitor the set objectives. The famous KPIS . previously made. In this way we will be able to see, in the time we set, how the objectives are being met. Additional Information Any other information or annex that is interesting to understand, contextualize or detail the planned actions to be developed. In summary, the briefing is a methodology The briefing should be an everyday element for all marketing and non-marketing professionals.

It is not a simple document. It is about implementing a professional methodology, which will help Phone Number Data us to be more efficient and effective. And it will not prevent failure but it will help us in making decisions. In analyzing the whys and taking action in the future. At LCMK we encourage you to put it into practice. And for you, is the briefing a key element in your marketing actions? Many thanks to Shutterstock for the featured cover image Share: How to create a WhatsApp marketing strategy Prev Article WhatsApp, 5 steps to turn it into a platform for your marketing campaigns Brand image Next Article Brand image, survival guide 29 Comments Efraín Fernández Palacios September 12, 2013 at 7:09 PM Congratulations José Manuel, your article is very useful, I fully agree with it.




A hug from the City of Morelia, Michoacán, MEXICO. Reply Jose Manuel September 12, 2013 at 9:43 PM Thank you very much Efraín, we love that you find the posts useful because that is the idea. Would you add anything else? A hug from Malaga!!! Reply Samuel Cadenas September 12, 2013 at 10:22 PM Friend, as always, your post about the briefing is interesting and illustrative. As you know, I share that methodology and you give a very clear example with the architect, you hit the nail on the head!! But you also know that there are many businessmen who do not see this procedure, any advice on how to implement it? A hug Reply Jose Manuel September 12, 2013 at 10:45 PM Thank you very much for always supporting The Culture of Marketing friend Samu… I totally agree with you that there are businessmen who do not fully understand this methodology due to lack of knowledge or because they have simply never worked in marketing professionally.