Decrease the sales cycle of your cou

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Be part of the student's entire purchasing journey, giving them the information they need to make their decision. And when you do that correctly, he will realize for himself that you are the best option. Another benefit of using this strategy is creating a relationship with your students before they begin studying, which helps with their retention throughout their degree. Why Rock Content? When researching new marketing strategies, Aliat Universidades perceived the potential of inbound and content to: Have a better ROI in the digital world , by producing organic content that generates online visibility in a predictable way; Create a direct and lasting relationship.




with your person by offering the content they are looking for and need now;rses , using the Chinese Australia Phone Number List content to generate more mature and educated pre-registers. Until then, everything is fine. But the problem was, how to strategically produce large-scale content? It was that demand that led Aliat Universidades to seek the services of Rock Content . Salvador Pinedo, Manager of Advertising, Communication, Public Relations and Content, saw Rock Content as the ideal ally to create a strategy, as it offered large-scale production of quality content for the person and the know-how necessary to use that content. in the most.





effective way possible. The development of the strategy Starting in June , Aliat Universidades and Rock began working together building an aggressive and personalized inbound strategy for each of the institution's main brands with a fairly clear focus: getting organic traffic . Once this decision was made, the strategy began to take shape as follows: Each project was introduced into the Rock Content platform (Rock Studio) to be able to measurably track each of the contents that were going to be produced, as well as make them available to Rock's network of freelancers. different types of buyer personas were worked on according to the offer of each university. A specialized content plan was developed that evolved depending on the results obtained. A dynamic of delivering monthly results was implemented and, in addition, a quarterly meeting was implemented to evaluate progress and make adjustments where necessary. The Aliat team, made up of