On the same dates, the marketplace announced a gradual transition to automatic advertising campaigns and Booster mechanics. At the end of August, WB clarified that placements in the “Search”, “Catalogue” and “Search + Catalog” campaigns will be reduced in search results, and priority advertising spaces will become available to products promoted using the Booster. At the moment this is true: products advertised using the Booster mechanics are shown at a higher position in the search results depending on the delivery time, promotion rate and degree of relevance to the search query. How to promote on Wildberries taking into account the introduction of auto advertising
An example illustrates the distribution of places in the search results
Email List a product card promoted using an automatic advertising campaign was 1444th in the catalog, and according to advertising it is shown in 21st place; advertising in the catalog (card with a yellow plate) occupies the first advertising space, but only the 22nd is shown in the catalog. Such changes have seriously excited the community of sellers and analysts, not only because of the obvious trend towards replacing advertising campaigns of the “Search”, “Catalog” and “Search + Catalog” types with automatic ones, but also due to the current features of the automatic advertising campaign. We will consider these features further.
