標題: 16 types of marketing content and content silos [打印本頁] 作者: juimunijui9 時間: 2024-1-9 11:20 標題: 16 types of marketing content and content silos The essential function of marketing content is to connect products and potential customers (readers) through content. Good content has a strong connection, while bad content does not show that strength. Where does the power of this connection come from? Is it the appeal of the content itself? Or does it come from meeting the reader's expectations well? Of course, both are important stories, but it is the latter that is essential. There are two main things potential customers expect from content. One is the topic the content contains, and the other is the format the content is taking. Since we have always talked about content topics when talking about search intent, today we will talk about content format. The format of content should actually include the type of content, creative, and media that carries the content, but this time, we will focus only on the type of content. 16 representative types of marketing content Generally, there are about 16 types of content below that we can think of when we say marketing content.
#One. Detailed product introduction page >> Product name >> Product image >> Product description >> Price information and discount information >> Reviews and ratings >> Shipping information >> Exchange and refund policy >> Related products #2. Buy page (in addition to all the Special Data elements of #1-1) >> Purchase button >> Shopping cart >> Enter payment information >> Enter main shipping address information >> Order confirmation and summary >> Enter discount code and coupon >> Complete payment and order check #3. Product line list page >> Images of each product in the product line >> Product name and brief description >> Price information >> Link to product detail page #4. Site internal search results page >> Search term input box >> Search result list (title, description, link) >> Filtering and sorting options #5. Product category page: >> Category name >> List of products by category >> Subcategory links (if necessary) #6. Homepage (or main page) >> Brand logo >> Navigation menu >> Banner image >> Main content and links #7. Product specifications page >> Product image >> Product name and description >> Product specifications and functions >> Related materials (user manual, video, etc.) #8. FAQ page: >> Questions and answers list >> Search function (optional) >> Related category links (optional) #9.
Q&A page: >> Question creation and answer function >> Question and answer list >> Search function (optional) #10. Landing page for advertising campaigns: >> Campaign purpose and message >> Campaign-related images and videos >> Product information and purchase links (if applicable) >> Call to action (CTA) button #11. Video content page: >> Video player >> Video title and description >> List of related videos and links (optional) #12. Blog-type content page: >> Post title >> Author information (name, profile photo, etc.) >> Creation date and update date (optional) >> Body content (text, images, videos, infographics, etc.) >> Tags or categories (optional) >> Comment function (optional) >> Recommend related posts (optional) >> Social media sharing buttons (optional) #13 White paper-type content: >> Clear topic >> Title and introduction >> Reliable data and sources >> Professional content >> Conclusion and summary >> Readable design and layout #14 Expert review >> Expert introduction >> Product or service description >> Objective evaluation >> Practical advice >> Concrete examples >> Conclusion #15 Press release >> Newsworthy title >> Time and location information >> Overview and key facts >> Quotes and interviews with parties/experts >> References and contact information >> Short, clear sentences #16 Test reviews (user reviews) >> User information >> Product or service experience >> Specific user evaluations and feedback >> Photos and videos Planning marketing content must include determining the main topic of the content and the type of content. If you are trying to write good content of any type, you must cover topics that meet the expectations of readers of the content, and select a content type that can effectively convey those topics. We introduced various types of content above, but if you want to dramatically increase your customers' organic traffic, you should pay attention to the type of content that can contain non-branded generic keywords.
